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Rolex
Lady-Datejust
Oyster, 28 mm, yellow gold
Suggested retail price before applicable taxes.
The suggested price can be modified at any time without notice.
$29,100.00
M279178-0017
Rolex watches at Schwanke-Kasten in Milwaukee, Wisconsin
Rolex watches at Schwanke-Kasten in Milwaukee, Wisconsin

Rolex Lady-Datejust Oyster, 28 mm, yellow gold M279178-0017

Suggested retail price before applicable taxes.
The suggested price can be modified at any time without notice.
$29,100.00
Rolex watches at Schwanke-Kasten in Milwaukee, Wisconsin
Rolex watches at Schwanke-Kasten in Milwaukee, Wisconsin
REFERENCE

279178

MODEL CASE

Oyster, 28 mm, yellow gold

BEZEL

Fluted

WATER-RESISTANCE

Waterproof to 100 metres / 330 feet

MOVEMENT

Perpetual, mechanical, self-winding

CALIBRE

2236, manufacture rolex

POWER RESERVE

Approximately 55 hours

BRACELET

President, semi-circular three-piece links

DIAL

Champagne-colour set with diamonds

CERTIFICATION

Superlative chronometer (cosc + rolex certification after casing)

OYSTER ARCHITECTURE

Monobloc middle case, screw-down case back and winding crown

DIAMETER

28 mm

MATERIAL

18 ct yellow gold

BRACELET MATERIAL

18 ct yellow gold

WINDING

Bidirectional self-winding via perpetual rotor

WINDING CROWN

Screw-down, twinlock double waterproofness system

CRYSTAL

Scratch-resistant sapphire, cyclops lens over the date

PRECISION

-2/+2 sec/day, after casing

DETAILS

CLASP

Concealed folding crownclasp

OSCILLATOR

Syloxi hairspring in silicon with patented geometry. high-performance paraflex shock absorbers

Rolex watches at Schwanke-Kasten in Milwaukee, Wisconsin
Rolex watches at Schwanke-Kasten in Milwaukee, Wisconsin

Champagne-colour dial

This dial features diamonds in 18 ct gold settings. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

Rolex watches at Schwanke-Kasten in Milwaukee, Wisconsin

Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Lady-Datejust.

Rolex watches at Schwanke-Kasten in Milwaukee, Wisconsin

18 ct yellow gold

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

Rolex watches at Schwanke-Kasten in Milwaukee, Wisconsin
MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Schwanke-Kasten Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.

“A classic timepiece, designed for a lady.” This is how some may describe our Oyster Perpetual LadyDatejust. Maybe they’re right. Since the early 20th century, Rolex has designed and crafted watches suited for the wrists of every woman, with the same standard of excellence as all the models that have built its legend. So, if “classic” means always pursuing a higher standard, if it means perpetuating tradition while combining elegance with precision, grace with resistance, beauty with performance… then the Lady-Datejust is, indeed, a classic timepiece designed for a lady.

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